Pearson SQ
Falls Church
Category: 2025 Hospitality/Public Space
Starnet Member: CCA Floors & Interiors
Starnet Preferred Vendors: Mapei, Tarkett, Johnsonite By Tarkett, RFMS, a Cyncly Company
Project Strategy
How CCA Floors Won the The Pierson SQ Project
The Pierson SQ, another prestigious property with flooring dating back 15 years, was in dire need of modernization. To address this, a board of ten decision-makers was formed to oversee the selection and award of a vendor for the project. Several dealers were invited to present their proposals and showcase their capabilities, including CCA Floors.
Strategic Engagement
From the outset, CCA Floors recognized the importance of understanding the board’s priorities and tailoring their approach accordingly. One of the five decision-makers became a key contact for CCA, allowing the team to gain valuable insights into the board’s expectations and concerns. Leveraging this relationship, CCA crafted a strategy that would set them apart from the competition. We partnered with Tarkett whos representative along with our project manager, had a relationship with the building management company.
Single Source Interior Contractor Award Strategy
Innovative Approach
CCA’s strategy focused on demonstrating value through streamlined project management and cost efficiency. Key elements of the proposal included:
Partnership with Tarkett: CCA brought in our Tarkett Rep to provide design support. By involving a trusted partner, CCA ensured the board had access to high-quality design expertise and innovative flooring solutions.
Comprehensive Project Scope: Beyond flooring, CCA proposed incorporating painting into the project. This holistic approach allowed Pierson to address multiple renovation needs in one streamlined effort.
Cost Savings through Coordination: By positioning CCA as the single point of contact, managing the entire project and minimizing the need for multiple trades, significant cost reductions were achievable. This proposal highlighted CCA’s ability to simplify project coordination and deliver a seamless experience.
Collaborative Presentation: Recognizing the importance of teamwork, CCA suggested presenting to the board as a unified team, including representatives from Tarkett, a trusted painting contractor, and CCA. This approach underscored the collaborative spirit and expertise of all parties involved.
Winning the Contract
The board was impressed by the comprehensive nature of CCA’s proposal, their ability to integrate multiple facets of the project, and the potential for cost savings. CCA\'s collaborative presentation further solidified confidence in their ability to manage the project effectively.
CCA was awarded the contract and immediately began working closely with The Plaza to select materials that aligned with their budget and design vision. This project exemplifies CCA’s commitment to innovation, collaboration, and delivering tailored solutions that exceed client expectations.
Through strategic planning, strong partnerships, and exceptional project management, CCA Floors demonstrated why they were the clear choice for The Pierson SQ project.


