Moran Theater, Times-Union Performing Arts Center
Jacksonville, FL
Category: 2019 Hospitality/Public Space
Starnet Member:
Diverzify
Starnet Preferred Vendors:
MAPEI, Milliken Commercial, Sponge Cushion
Project Strategy
Think back to the first time you visited the circus, your first concert, your first theater production. Chances are the first thing you remember is the look of it all, the feelings evoked in you as you observed an array of colors in the light, the way the highlights and lowlights danced with the shapes, the walls, the floor and how it all came together to form your experience. Light conveys mood, sentiment. It can highlight a moment or make it fade in the background. Light is exciting, light is powerful.
When Mr. Davids was called upon designing the flooring renovation of the Moran Theater at the Times Union Performance Arts Center, we knew it had to do more than just serve a basic purpose, to look good or impress. It had to evoke feeling, it had to play with light. And we knew just how to accomplish this. The innovative Milliken Allumé collection is designed to showcase the dimensional qualities of light, rare in flooring textiles: radiancy (subtle gradients and soft edges), reflectiveness (dimension and vibrancy), focus (translucency and glow) and streams (movement, washes of light with bold sweeping lines). From the moment a visitor walks in, the splendor of the floor suggests they are a star themselves. They are no longer attending a show but becoming a part of it, forming an indelible memory for a lifetime.