Johnson Outdoors
Racine, WI
Category: 2018 Corporate
Starnet Member:
Lippert Flooring and Tile LLC
Starnet Preferred Vendors:
Antron, Johnsonite By Tarkett, Kruse Carpet Recycling, Mannington Commercial Carpet
Project Strategy
Johnson Outdoors is a family owned manufacturer of industry-leading products for fishing, diving, water recreation, camping and hiking headquartered in Racine, WI. A small retail store at the main office location showcases their wide array of outdoor recreational products.
In the offices, the client’s objective was to retain connections to the history of the Company and its mission, and to complement the existing architecture, finishes and furnishings while updating décor to reflect the business and branding. Earth tones and organic patterns link the office décor to the outdoor recreation mission of the companies. Mannington carpet tile in beige, browns, and warm grays was selected for color, pattern, style, durability and its ability to hide traffic patterns and soiling. Patterns and colors evoke thoughts of wooden docks and the forest floor.
The design intent for the retail space was similar. The carpet tile chosen also had a fun, warm coloration and pattern reminiscent of sunlight filtered through treetops, which relates well to the outdoor recreational fun the Company’s products provide.