Tock
Chicago, IL

Project Strategy

Tock, a Chicago-based subsidiary of Squarespace, quickly pivoted during the pandemic from a restaurant reservation platform to a site for takeout, becoming a life raft for many fine-dining spots in Chicago. With this dramatic shift in brand and mission came a change in Tock’s company culture. Their new headquarters nurtures hybrid work and flexibility and embraces the logic of both at-home and in-person work ingrained in their tech roots. Tock’s minimal branding presence online keeps the focus on their restaurant clientele, and their physical headquarters echoes that simplicity with a clean design. The space offers many options of where staff can work, from phone booths to a bright cafe to plug-and-play monitors in the open office. The carpet follows the minimalistic and modern design, while providing comfortable spaces to work and socialize. The carpeting designates which areas are for collaboration, and separates them from the more industrial concrete floor that fills the rest of the space.