New York, NY
Category: 2023 Corporate
Architect: A + I, Architecture Plus Information
Designer: A + I, Architecture Plus Information
Starnet Preferred Vendors:
ARDEX, CMP Specialty Products, Henry Adhesives, Johnsonite By Tarkett, Mohawk Soft Surfaces, Schönox
During a period of accelerated growth at Peloton, the company approached the integrated design and architecture agency A+I with a unique design challenge.
They were resolute that as Peloton grew, its environment should be egalitarian and of the highest quality. Their ambition was that everyone across the company’s six business verticals – class fitness, media production, engineering, product design, retail, and logistics – should be "treated equally and supported uniquely", so that each employee would feel like an equal part of the larger team, while also gaining access to unique support spaces catered to their work modes.
The goal was to implement “Peloton at Home” aesthetic into the very fabric of the headquarters. The material and color palettes established at Peloton’s retail and studio locations were adopted at HQ for consistency but given a warm and casual feel.
What proved to be challenging, was that across the 9 floors, there were two very different building typologies: an older brick and concrete warehouse and a newer steel and glass addition. Figuring out how to carry the design through each typology so it remained consistent was essential. Through the use of sophisticated shades of beige and light grey with Mohawk’s Color Balance and Homegrown collections, the team was able to create a cohesive palette across all floors and ultimately complete Peloton’s vision of an equal and unique space for all Peloton employees.