The project featured was a collaboration between Bonitz Charlotte, Milliken and the end user DLR Group. DLR Group is an integrated architectural firm with a promise to elevate the human experience through design. With a new office location in Charlotte, NC – the design team set out to create an inspiring space rooted in thoughtful design and setting the tone for the firm’s culture. The new Charlotte studio sets the foundation for their future as a creative community fixture. In designing their new office DLR Group knew they needed to partner with an experienced construction team to help bring their vision to life. Senior Designer Sheri Ginett called Bonitz to assist in interior specifications as well as the installation of flooring, acoustic wall panels and ceilings. As a trusted, unbiased resource to the A & D community, Bonitz explored carpet options from various Starnet vendors and ultimately chose to partner with Milliken, whose products are designed with both aesthetics and performance in mind.
With recruiting new talent as the top priority, the design centers around expressing DLR Group’s core values with an emphasis on fun. A Charlotte-centric vibe through interior details showcase the state’s history. An artistic mash-up of Charlotte people and places connects employees and visitors through a graffiti-style mural that highlights iconic landmarks from around the city. A welcoming front door features a forward-facing café and conferencing space to provide an immediate immersion into the firm’s culture. The connecting seating area is an artful take on “the hornets nest”, a long standing symbol in Charlotte, and places occupants in the heart of the activity. Pops of color, natural textures, and biophilic accents accentuate the vibrant, collaborative and innovative nature of the DLR Group’s culture, while supporting employee wellbeing.
Located in The Refinery, a new building at the edge of Uptown Charlotte, the studio accommodates approximately 20 employees in an environment tuned to DLR Group’s research into diverse work modalities, from hard focus to socialization. To support the hands-on, integrated design process, a materials lab hosts in-house and virtual presentations, and includes marker space to develop 3D models. The café is a connection point and functions as the hub for monthly staff meetings, happy hours, community events and client entertainment. The conferencing spaces serve as retreat areas for heads down or private conversations. With multiple uses within a relatively small footprint, the need for a cushion backed tile was apparent. The reduction of acoustics with a cushion backed product creates a quiet and relaxed atmosphere for employees to find calm and focus as they work through the architectural process for their clients. As a Milliken partner in the market, Bonitz knew that the value of providing this performance feature would ultimately have a positive impact on DLR Group’s employees. The team worked together in tandem, providing seaming diagrams for a detailed installation – incorporating 3 different colors of one pattern into the space in a seemingly organic fashion, but ultimately in a very specific tile mix. Milliken Printworks technology gave the team the ability to bring DLR Group’s branding colors into the floor plane, creating a visually stimulating and vibrant space.
Listening to the customer’s end goal and understanding their vision enabled Bonitz to partner with the appropriate Starnet vendor to ensure the portfolio pulled together for the project resulted in total customer satisfaction.