G2 Through the Looking Glass
Central Wisconsin

Project Strategy

A software development company channels its vibrant, imaginative spirit through its corporate campus, using wildly innovative design themes inspired by nature and classic works of art, including Through the Looking-Glass by Lewis Carroll, to attract and inspire visitors and staff. To accommodate growth, a basement storage area needed to be converted to work and meeting areas. How do you attract people to a windowless underground room? Why, in the classic Looking Glass style, simply turn the inside into the outside! The underground area was transformed into an idyllic outdoor greenspace with relevant storybook cues linking the space above. Lighting fixtures deliver outdoor “views” of sunshine, flowers, and lush, rolling meadows to create a warm, welcome ambiance. Interior design incorporates outdoor elements such as foliage, butterflies, and flowers. Full wall graphics extend storybook themes from above to create a cohesive experience. While maintaining high standards of quality and durability, flooring was tasked with wayfinding, depicting whimsical parkway walking paths, and contributing textures, colors, and design elements that fulfill both outdoor experience and literary relevance. Through innovative planning and expert installation, flooring fulfilled the highly creative experience and converted a storage area into a popular work and meeting environment.

Unique Installation Challenge Strategy

The unique challenges for this project were to convert a basement storage area into a fully functional business workspace, seamlessly integrate an intricate fantasy theme established in the building’s main interior, and create an ambiance that is inviting and engaging for staff and visitors. The solution required complex integration of unique lighting, floor designs and surfaces, and interior design elements. Through spirited collaboration, this once uninviting basement storage space was successfully converted into a thriving, active workspace.