Project Strategy

The New Jersey City University School of Business is located in a 90-year-old industrial building along the Jersey City waterfront. The design adapts 52,000 sf of this former warehouse, maximizing natural light and the amazing views of Lower Manhattan while allowing for future flexibility. The existing concrete columns and much of the ceilings are exposed, taking advantage of the character of the original architecture. The floors were partially removed at the main entry to create a dramatic, two-story lobby with lounge seating, a monumental stair, a donor wall and direct views into the "trading room." The new spaces feature glass walls, bright colors, dramatic textures and cutting-edge, sustainable materials, providing NJCU with a state-of-the-art business school, right in the middle of the financial center of the world.